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AI drafts, a separate review decides
A person decides what is built. Every change is independently reviewed and tested before it ships.
Anyone can ask AI for an app. Making one that is safe, that fits your business and that grows with it takes specialists. We are the AI specialists, for businesses anywhere in the world.
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| A | B | C | D | E |
|---|---|---|---|---|
| Mrs Okafor | 09:00 | Cut+colour | 65 | paid |
| D. Whitlow | 10:30 | Trim | 18 | ?? |
| same lady | 12:00 | colour | 65 | cash? |
| Priya (resc) | 2pm | Cut | 22 | paid |
| 15:15 | Beard | 12 | unpaid | |
| J Mensah | 16:00 | Cut+beard | 30 | paid |
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Lightmorphic VitalsFree website health and AI check.
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NotespiceSelf-hosted notes as plain files.
NextupRemembers which episode you are on.
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We build both, on a base already written and tested.
Built around your business today, and changed as your business changes. A fixed quote in writing, with a completion date.
What we buildHosting, contact form and live chat included. Your site needs no cookie banner, because it sets no cookies.
What comes with oneAsking AI for an app is the easy part. Knowing what it got wrong is the job.
The repetitive part takes minutes of machine time, not weeks.
Every change goes through 42 separate checks before it ships. Every finding is fixed, even the ones that look minor, because a few minor faults put together can make a serious one.
If we misjudge how long it takes, that is our problem, not yours.
In your own words. No specification needed.
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Twenty-five answers in five topics, in plain words.
AI drafts, a separate review decides
A person decides what is built. Every change is independently reviewed and tested before it ships.
Yes, in full
We do not hand it over and say goodbye. We keep it running, safe and secure, with updates and fixes, as part of an annual maintenance subscription. Your data is always yours.
Written down, with a completion date
The quote is agreed before work starts. It changes only if you ask for something that was not in your description, and we tell you first.
You take your data
All exportable, and no notice period.
11,000+ in one year
New WordPress vulnerabilities were catalogued in a single year, which is why it needs constant updating. Our sites are built to be secure and very fast, without that upkeep.
Global, and it makes no difference
Registered in England and Wales, with everything done remotely. Where you are makes no difference to how quickly we answer.
No specification needed, and usually an answer back the same week.
Tell us what you needLate July and August are slow for most small businesses. Customers are on holiday, so are half the staff, and the phone rings less. It is tempting to treat the quiet weeks as a rest, and some of them should be. But a couple of hours in the lull, spent on the dull parts of your website, will pay back in September when everybody comes home, and again in November when the Christmas trade starts.
The reason is timing. Fixes made now have a few weeks to settle before the busy season. Search engines revisit and update. Assistants reread the pages. Anything you change in mid-November may not be noticed until January, which is too late to matter.
There is always a temptation to add something new: a gallery, a blog, a booking widget. New things are more fun than fixing old ones. But most of the visitors you lose, you lose to small faults that have been there for years. A page title that still says "Home". A phone number that changed in 2023. A link to a supplier who closed. A price list from before the last two increases. None of these is dramatic, and each one quietly turns a customer away.
Foundation work is the boring list below. It needs no designer and no budget, just an afternoon and a cup of tea.
Two items on that list get skipped most often, and they are the two that matter most to being found. The first is page titles, because nobody looks at their own browser tab. The second is prices, because updating them means admitting they have gone up. Do those two first, and if you run out of afternoon, you have still done the most useful part.
Photos are the third. A site with photos from five years ago tells a visitor that nobody is looking after it, and a visitor who thinks that will wonder what else is out of date. Fresh photos are the cheapest sign of life a site can have.
A visitor who spots one stale detail assumes the rest is stale too.
Speed is worth a word on its own because it feels technical and is not. When a page is slow, the time nearly always goes on a handful of large pictures, then on scripts pulled in from other companies, then on fonts. The code of the page itself is rarely the problem.
So the fix is usually to shrink the pictures and remove anything the page loads from elsewhere that you do not need. A photo straight off a phone can be several megabytes; the same photo at a sensible size for a web page is a small fraction of that and looks identical on screen. If your site is hosted by somebody else, ask them to do this; it is routine. On our sites there is nothing loaded from third parties in the first place, which removes the second bar entirely.
With the foundations sound, the run-up to Christmas becomes a matter of small additions rather than a rescue. In September, add back-to-school offers or autumn hours. In October, put up Christmas opening times and any order deadlines, because people plan early and assistants will quote whatever is on the page at the time. In November, make sure the phone number and hours are right one more time, because that is when the most people will look.
None of this takes long once the base is right. The quiet weeks are the time to make it right. Put the kettle on, open the site on your phone, and start with the browser tab.