Straight answers, including the awkward ones.

Because most of a build is repetitive work — the same shapes, the same plumbing, the same forms — and that part is now minutes of machine time rather than weeks of somebody billing you by the hour. You were paying for the weeks. Remove the weeks and the price goes with them. Nothing has been left out to get there.

Yes. One number and a completion date, agreed in writing before any work starts. If we misjudge how long it takes, that is our problem. The only thing that moves it is you asking for something that was not in your description, and then we tell you the new number before doing it.

Two businesses can describe the same thing and need completely different amounts of work to get there. A published band would either overcharge the straightforward job to stay safe, or undercharge the complicated one and get corrected later. So we price your job rather than a category it happens to fall into.

Hosting, the contact form, the blog and newsletter system, the visitor figures and the weekly email, live chat, and two small changes a month — text edits, a swapped photograph, new opening hours. There is no separate hosting bill and no plan to upgrade to.

You take everything with you: the pages, the content, the subscriber list and the enquiry history, all exportable. For software, the code and the data are yours in full. There is no notice period and nothing is held back.

Usually the thing that replaces a stack of spreadsheets only one or two people fully understand: jobs, quotes, stock, invoicing, bookings, scheduling, customer records. It is built around the way the work already moves through your business rather than being a template with your logo on it.

Because the writing is not the slow part any more. What still takes real time is deciding what to build and checking it does what you meant — which is why we ask for a description rather than a specification, and why you get a working version to log into early rather than a reveal at the end.

Yes, in full, with plain documentation and an export for everything, handed over at the end. If we walked away tomorrow you would still have a working system and somebody else could pick it up. That is the main risk of hiring an outside supplier and we would rather just remove it.

If it does not work as agreed, we fix it free for the first thirty days after handover. That is a warranty rather than a support plan, and it applies whether or not you take anything else from us. After that you can arrange ongoing support, or not.

A person decides what gets built, what to refuse, and what should happen when it goes wrong. AI does the repetitive drafting at machine speed. Every line that ships is read by the person who will answer for it, because a machine cannot answer for anything.

WordPress runs a database and a stack of plugins that all need constant updating, and that is where the breakages and the break-ins come from — over eleven thousand new WordPress vulnerabilities were catalogued in a single year. Our sites have no database and no plugins, so that whole surface does not exist.

SEO gets you found on search engines, which still send most of the traffic today. AEO and GEO — answer and generative engine optimisation — get you found and recommended by assistants like ChatGPT, Perplexity and Google's AI overviews, which is how a growing share of people now search. A site has to survive both, and it is the same underlying work: plain, unambiguous facts a machine can read.

Yes, free and with no signup. Vitals is one of our own tools: it reads any site the way an assistant would and tells you what is missing. It sets no cookies either.

No, because there is nothing to consent to. We collect no personal data, set no cookies and run no advertising pixels. Visitors are counted, not followed, and bots are filtered out so the number means what it says.

The blog and newsletter are yours to post to whenever you like. For the pages themselves, send us a message: two small changes a month are included, and anything larger gets quoted the same way everything else does.

Nothing beyond running your system. We do not sell it, share it, mine it or train anything on it, at any price. There is an export for everything, so you are never holding a conversation with us about getting your own records back.

Only if you say we can. What we build for a customer is theirs, and their name, their systems and their numbers are not ours to advertise. Some of the businesses we work with would rather nobody knew they had bought anything at all.

No. It sets no cookies, stores nothing in your browser, and loads nothing from any other company — the type, the pictures and the code all come from this address. The button in the footer is a joke about exactly that.

We are a global company, registered in England and Wales. Everything is done remotely and always has been, so where you are makes no difference to the price, the timescale, or how quickly somebody answers you.

You describe the problem in your own words. No specification, no form to fill in and no charge for the conversation. Usually you get a price the same week. If we are the wrong people for it we will say so.

No. You get the quote and you decide. We will not ring you, chase you or send a sequence of emails to move you along. If the answer is no, that is a complete answer.

The person who built it. There is no ticket queue and no different person each time, and a live system that has stopped jumps everything else.